Scent Marketing Principles & Ambient Scent Design

This weekend marks the beginning of the anticipated Selection Sunday of March Madness! The month-long NCAA tournament will showcase 68 basketball teams playing for a chance at championships. The pa...

Aromatherapy has been around for centuries, but with its effects gaining popularity and media attention, we’re seeing a rise in trends and products. Outlined below are some of the technologies and ...

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February 18th is National Drink Wine Day! The list of health benefits that accompanies wine seems to be ever-growing. Recently we’ve learned that wine can not only help reduce the risk of blocked a...

If you love the scent of the Fairmont Hotels and Le Labo's Rose 31, you will go crazy over Aroma360's fragrance - Desert Rose. This scent combines the romance of dark damask rose with rich layers o...

Inspired by the alluring aroma of the Hotel Costes®, Aroma360's Midnight in Paris arouses your senses with an aroma that transports you to a romantic scene in a boutique Parisian hotel. A bold, wo...

If we follow essential oil records back through time, we arrive as far back as the time of the Ancient Egyptians. A scroll discovered by archaeologists dating back to around 1500 BCE was deciphere...

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally...