Scent Marketing Principles & Ambient Scent Design

We are in a new era of branding, one that seeks to stand out from the pack. This requires innovative and creative measures. Brands need to create a personal sensory experience across a comprehensiv...

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to s...

   

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less abou...

Sometimes we can all feel like we’re in a bit of a rat race with constant responsibilities begging for our attention. Stress can affect so many different parts of our lives from mild headaches to s...

Though we may not all feel it, with the random snow storms some of us are experiencing, Spring is here! The equinox on Tuesday signified a rebirth in the world around us. Flowers are blooming, lov...

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...

Yes, we all know what to do with lemons-make lemonade, of course.The fruit does not only make a great summer drink, but it has amazing health and social benefits too! These benefits can be easily h...