Scent Marketing Principles & Ambient Scent Design

The effect of scent on our emotions is well understood, yet the real reasons a certain essence can lift your mood and improve well-being might not be quite as expected. Studies have shown that our ...

Once dismissed as “the forgotten sense” in the book Aroma: The Cultural History of Smell, the power of scent is now embraced as a potent tool to stir human emotions, evoke memories, and bring about...

 

 

Much has been pondered, written, and learned over the centuries about the power of scent when it comes to attracting a mate. From attempts to bottle the sexual allure of musk deer to other elaborat...

 

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guest...

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppe...

Set the mood for your yoga practice with scent. Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and i...