Aroma360 Blogs

Research reports the beneficial effect of sleep on creativity can be enhanced by an incorporating scent. In a recent study, participants congregated at a lab in the evening and watched a 10-minute video about volunteer work. After they watched the movie, they were given the task to task think of innovative ways to encourage people to volunteer more of their time. For some of the participants, a hidden scent diffuser diffused a scent while participants watched the movie. Before going to bed, they were given an envelope containing a second scent diffuser, which they were instructed to open before falling asleep. The remaining participants were exposed to no scent, either while sleeping or awake. The following morning, everyone was given two minutes to list the creative solutions they had come up with. The raters scored all the ideas on a creativity scale and found the ideas of those who slept with the scent were far more innovative than those who had slept with no odor at all.

Honda is one of our newest clients and we are happy to welcome the Aroma360 family. They chose ESCAPADE to be their signature scent which is a fresh oceanic scent with a hint of fragrant jasmine and enticing black pepper To pay homage to this iconic brand, here are some fun facts about Honda. The Honda Prelude was the world’s first four-wheel drive car. The company builds over 14 million combustion engines every year and is the largest manufacturer in the world. The Civic Hybrid debuted in 2003 and was the first non-plug vehicle in its class. The batteries of these vehicles are structured to last as long as the life of the car. It was the first Japanese car manufacturer to launch the dedicated luxury brand in 1986- named Acura. Goooo Honda!

The lily is a unique and interesting flower. Did you know that the lily flower symbolizes purity and refined beauty? Based on the color or type of the lily, the flower can convey different meanings. A white lily traditionally symbolizes modesty and new beginnings. An orange lily symbolizes passion. A Lily of the Valley is a symbol of sweetness and a pure heart.

We are very proud to announce Land Rover has been added to the Aroma360 client list. As a tribute to the incredible history of Land Rover, here are some fun facts. 1. Land Rover is the second oldest four-wheel drive vehicle in history (after the Willys Jeep) 2. Charles S. King, the man who ended up designing the Range Rover, got his start developing jet turbine engines for Rolls Royce before moving over to Range Rover. 3. The Range Rover currently holds the honor of being the only vehicle ever to be displayed in the Louvre gallery in Paris, thanks to the fact that it was considered a masterpiece of industrial design.

A recent study examined how identical scents can actually smell different from one another, depending on the type of labeling used. If a scent is paired with a pleasant-looking label, it will be perceived as a more pleasant smell overall than the same scent when paired with a more negative, less attractive label. The reason is, our expectations actually influence how our brain perceives scent. Brain scans taken during this particular study reveal that the person’s initial reaction to the labels—positive or negative—affected how blood flowed to the test subjects’ olfactory processing areas. How is that for first impressions!