Aroma360 Blogs

   

Citrus, the note like no other   The citrus notes wear many different hats in the scenting industry as a fragrance, it has been used in a lot of essential oils, cleaning products, and perfumes. The depth and complexity of the fragrance have many variations that contribute to its powerful crisp and clean scent, with a wide range of different olfactory notes. The fragrance is characterized by its zesty and fresh notes that are primarily best for the spring and summer seasons. The obvious fruits known in most scents are sweet orange as well as bergamot, lemons, and grapefruit. You can instantly smell the vibrant and enchanting blend of the citrus scent as a top note when you diffuse.    The Citrus olfactory family   Citrus is representative of a uniquely large family of highly volatile scents. The very first appearance of the citrus fragrance was as early as 1370, with a perfume called “Queen of Hungary Waters.” It was first created for Queen Elizabeth I of Hungary and is believed to have contained notes of rosemary, sage, cedar, and bergamot. What is interesting about this fragrance was that it was the first alcohol-based perfume in all of Europe and is considered the first modern perfume ever produced. Bergamot is known to be a perfumer’s favorite note and is commonly used in the citrus family, being a hybrid of lemon and bitter orange. Most citrus notes are paired with spicy, woody, and floral notes. Some other main distinctive fruits used are clementine, yuzu, citron, and verbena, that are all dynamic notes.    Fun Fact: The oldest perfume is still in production, which dates back to 1533 and is called “Acqua di Colonia,” with its main note being citrus.    What is so great about Citrus?  Besides being the vibrant top note, the citrus note illuminates any scent and brings out its freshness. Scenting with citrus has a highly beneficial effect on our minds and other health benefits such as supporting your immune system. It is proven to reduce stress, while uplifting and boosting your energy levels. The invigorating scent is versatile and effective, being the most popular scent in the use of aromatherapy. It is the perfect scent to diffuse in the morning to kick start your day, plus it leaves your home or business feeling fresh and clean. Diffuse a bottle of our scenting oils that has a burst of citrus this summer and feel the sunshine from inside out while staying cool using our HVAC scent diffusers to scent!     Here is a few of our scents that carries the citrus fruits in their top notes:  24K Magic  Sunrise Eternal Sunshine

 

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do more than that – they can make people want to stay in that space for a longer period of time, which makes them participate in a casino’s activities, restaurant, and entertainment options longer. In hotels, a scent can be chosen to create an increased perception of quality. Now, brands of all kinds are seeing that they can employ the same tactics and reap the benefits of scent marketing. Brands who are looking to influence their clientele are shocked by the simplicity of the science, process, and execution. Aroma360® scent consultants take the time to consider multiple factors when creating scent concepts for clients. Scent Consultants inquire about the brand’s goals, identity, imagery, personality, target market demographics, geographic footprint, architecture, and more to personalize the scent solution. Learn more about what scent marketing can do for your business – speak to one of our Scent Consultants today!

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less about the scent itself and more about the experience the spa creates for its clients. Adding a relaxing, signature fragrance at the entrance or reception desk of a spa can set the tone for the quality of service and attention the guest can expect to receive. Our Spa Collection holds a number of fragrances perfect for creating a calm, relaxing air. Generate lasting and consistent memories for clients by allowing them to take that signature scent home. Through our 360 Program, we can customize additional scent points for your clients to take home, thereby creating another stream of revenue. Many studies have confirmed that the sense of smell is closely linked to memories – humans remember 35% of what they smell. Scent points like candles, shampoos and pillow mists keep clients returning and drives more business. Speak to a consultant today to find out how to leave a lasting impression on your clientele.

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see, so having a brand scent is clearly a no-brainer. A custom scent helps your clients remember you easier and because scent and emotions are so closely linked, your clients will always associate their experience with your brand to that scent. Providing touchpoints like candles and mists that clients can take home allow you to continue making a significant impression. Restaurants, hotels, car dealerships, property managers and everyone in between are using scent to influence their bottom line. Aroma360® has assisted numerous clients from Canada to Belize in creating a long-lasting brand scent that has increased their clientele experiences. Speak to one of our dedicated and experienced consultants TODAY to find your perfect scenting solution.

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally, gimmicks such as baking cookies or pie have been deployed but new research has shown these scents can be overwhelming and may even serve as a distraction to the home-buying process. New research states the best way to scent a space for a potential sale is by introducing a clean and subtle scent. The best scents for scenting for a sale are citrus, green tea, cedar and pine. Check out our collections HERE!

Event scenting is frequently being used to enhance all types of events from movie premiers, concerts, weddings, product launches and parties. This is due to the ever increasingly wealth of research pointing to the fact that scent plays an important role in how people react to and remember certain events or products. The close connection between memory, emotion and our sense of smell can help to make the event even more memorable and special.

We get so many questions about what exactly is an essential oil so we thought it would be great to explain. An essential oil is a volatile liquid that is extracted through the process of distillation from the seed, root, bark, stem, leaf, fruit, flower, resin or wood of a plant. In literal terms, essentials oils are the ultra-concentrated essence of that plant. Once extracted, these oils can then be used for inhalation, ingestion, absorption and for creating all kinds of products. These oils have a lot of health benefits. The are delicate so they should never be heated. Using them with a cold air diffuser will provide the best results!!