Aroma360 Blogs

Once dismissed as “the forgotten sense” in the book Aroma: The Cultural History of Smell, the power of scent is now embraced as a potent tool to stir human emotions, evoke memories, and bring about a multi-dimensional experience. This is particularly poignant when it comes to the museum environment, where artifacts and treasures provide man with the ability to traverse time and link to our fore-bearers of yesteryear. While sight and sound are perhaps the most dominant of human senses when enjoying an exhibition, the addition of carefully formulated aromas adds a whole new dimension to the encounter.  Atmospheric Scenting Enhances the Visitor Experience The use of aroma can upscale visitor perception from that of simply viewing artifacts to the feeling of actually being transported to the place on show, because fragrance goes straight to the area of the brain that controls emotions and memory. Combined with sound, touch, and even taste, museum curators can lead their visitors on a multi-faceted sensory journey through time. Museum scenting is being utilized in locations small and large. Notable examples include the use of strategic floral scenting by the National Archeological Museum of Athens in its 150th anniversary exhibition, Countless Aspects of Beauty, and the New York Museum of Art and Design who built a whole exhibition around the concept in their 2012 spectacle, The Art of the Scent. Imagine wandering a 1950s exhibition and breathing in the comforting bouquet of freshly baked bread, as was the case at the Ohio Historical Society’s recreation of commonplace activities of the decade. Or perhaps breathing the scent of violets as you gaze upon Belle Epoque artworks? The right choice of fragrance truly alters perception, bringing further connection and a sense of immediacy to the objets d’art on display. Ambient Scenting Solutions for All Of course, the location of an exhibition has a direct bearing on how easy it is to infuse the air with the required scent. The size and scale of the display space, along with the fact that many museums are housed in buildings that are themselves a part of history and therefore might have their own odors, makes for a skilled approach to effectively bring about the optimum bouquet. Harnessing the latest technology has overcome many of these challenges, and scent experts, Aroma360, bring the concept of HVAC scent machines to environments of all sizes. Such a solution allows for uniform scenting of an area and the easy ability to do so around a particular display, room, or that of a complete building. Exhibition curators work with the scent company to establish the exact fragrances necessary to amplify visitor experience in a way that lighting and sound alone can’t match. Partnering with professional scent creators—known as aromachologists—allows exhibition designers to further enhance their works of art, increasing desirability and subtly yet effectively taking their display to a previously unattainable level. Connection is key, and the art of museum scenting is the next step to a truly immersive visitor experience.

 

 

Much has been pondered, written, and learned over the centuries about the power of scent when it comes to attracting a mate. From attempts to bottle the sexual allure of musk deer to other elaborate potions promising instant attraction, the human race has been obsessed with the “smell of love” since the beginning of time. When It Comes To Love, Your Subconscious Is Hard At Work From pheromones to body language, each of us is constantly sending out unconscious signals and never is this truer than when we’re trying to impress someone we find attractive. The power of smell is incredible and plays a huge part in our success to woo a partner. It only takes the merest whiff of a fragrance to be whisked back in time to a certain place, or a long-forgotten scent transporting you back to the embrace of an ex-partner, to realize the potency of certain scents.   So it makes sense that the clever use of gorgeous smells can be utilized to create an atmosphere conducive to romance. Legend has it that Cleopatra scented the sails of her royal barge with rose water in her efforts to seduce Mark Antony. Set The Mood For Date Night OK, so the scene is set. You’ve scoured Thomas Keller’s latest cookbook for the ultimate dining delight (or, as the case may be, ordered in). There are fresh flowers on the side, you’ve carefully selected your outfit for the evening, and it goes without saying that you’re liberally doused in your favorite perfume or aftershave.   But now, thanks to the wonderful option of home scenting, you can take date night prep one step further. From candles to reed diffusers and even whole-home scenting systems, ensuring the right aroma lingers in the air has never been easier. Gone are the days when the only way to do so was with a chemically unpleasant plug-in or a planet-killing aerosol. Now thanks to the burgeoning eco-friendly aroma industry, it’s possible to truly increase the multi-sensory experience with deliciously romantic room fragrancing. Aromas To Set The Mood There’s a myriad of choices when it comes to the perfect fragrance for a romantic setting. Jasmine, lime, orange, cedarwood, rose… These are all firm favorites and can make for the perfect backdrop in both the home setting or, indeed, within an intimate restaurant atmosphere.   Even better, we can take advantage of a scent company that specifically creates combination scents for the perfect ambiance. After all, you trust perfumiers with your choice of scent, so it makes perfect sense that room fragrancing is also approached in the same manner.   One such company is Aroma360. They provide scenting solutions for both home and business and are at the forefront of an exciting, fast-growing industry that’s genuinely still in its infancy. With love and attraction being one of the most studied areas of what’s known as “aromachology,” setting the scene for a romantic evening has never been easier, thanks to the use of eco-friendly scent diffusers, candles, or reeds.   Love will, of course, wend its own mysterious path, but it can never hurt to give it a helping hand. So whether you’re looking to charm a new partner or fanning the flames of a long-term relationship, the additional level of room fragrancing might—just might—help the course of true love run smooth…

 

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guests - and each other. Scent has the power to transport us to an exact time or place in our lives and evokes memories, feelings, and emotions associated with that moment in a way that no photo album or video could ever do. Plus, unlike other keepsakes, scent is practical and can easily be incorporated into our daily lives. There’s no need to sit down and leaf through an album or pop in a video to relive the memories. You can diffuse the scent at home whenever you want - on date nights, anniversaries or other special occasions.“Ibiza” is the scent that was created for a very special client's dream wedding in Ibiza.

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppermint scented adhesive strip to wear under their nose while conditioning. Results from the study showed that the peppermint aroma resulted in increased running speed and hand grip strength and even allowed the athletes to complete more push-ups.Who needs caffeine and energy drinks when you have peppermint!

Set the mood for your yoga practice with scent. Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and invigorating atmosphere. The naturally occurring antibacterial properties of essential oils helps clean the air without using harmful chemicals. Try incorporating ACROSS THE UNIVERSE to your practice and notice the difference.

We are in a new era of branding, one that seeks to stand out from the pack. This requires innovative and creative measures. Brands need to create a personal sensory experience across a comprehensive range of consumer touch points. This “experiential” branding seeks to touch the consumer need, striving to create a sensory emotive experience rather than only communicate a brand identity. Brands have to create experiences for the customer that form the story of the brand-customer relationship. The power of smell can create a positive emotional bond between the brand and the customer, creating a preferential advantage. Humans remember 35% of what they smell, compared to 5% of what they see. Using scent to disrupt the auditory and visual overload is the next step in telling the brand story. Because scent and emotions are so intricate intertwined, your customers will associate their experience with your brand to that scent. Aroma360® has assisted companies around the world in defining their brands signature scent and enhancing their customers experiences. Learn More About Scent Branding and Marketing