Aroma360 Blogs

Trend Alert - Scented Weddings

Aroma360 Blogs

Trend Alert - Scented Weddings

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guests - and each other. Scent has the power to transport us to an exact time or place in our lives and evokes memories, feelings, and emotions associated with that moment in a way that no photo album or video could ever do. Plus, unlike other keepsakes, scent is practical and can easily be incorporated into our daily lives. There’s no need to sit down and leaf through an album or pop in a video to relive the memories. You can diffuse the scent at home whenever you want - on date nights, anniversaries or other special occasions.“Ibiza” is the scent that was created for a very special client's dream wedding in Ibiza.
Fitness Scenting

Aroma360 Blogs

Fitness Scenting

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppermint scented adhesive strip to wear under their nose while conditioning. Results from the study showed that the peppermint aroma resulted in increased running speed and hand grip strength and even allowed the athletes to complete more push-ups.Who needs caffeine and energy drinks when you have peppermint!
Scent and Savasana

Aroma360 Blogs

Scent and Savasana

Set the mood for your yoga practice with scent. Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and invigorating atmosphere. The naturally occurring antibacterial properties of essential oils helps clean the air without using harmful chemicals. Try incorporating ACROSS THE UNIVERSE to your practice and notice the difference.
The Science Behind Scent Marketing

Aroma360 Blogs

The Science Behind Scent Marketing

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to scent is always visceral so when smelling a scent, information about that scent is immediately sent to the area of our brain that assigns importance. Science has shown that within a year human can remember a scent with 65% accuracy, compared to a visual recall of 50% after 3 months. Scent can easily take you back to a sweet childhood memory or remind you of your favorite person. Imagine what scent could do for your brand. Speak to one of our consultants today to find out why so many businesses are adding a scent component to their marketing strategy.
Technology in the Scenting Industry

Aroma360 Blogs

Technology in the Scenting Industry

Aromatherapy has been around for centuries, but with its effects gaining popularity and media attention, we’re seeing a rise in trends and products. Outlined below are some of the technologies and methods that have become popular in the scenting industry: Cold-Air Diffusion: This new and innovative technology breaks down oils into a dry mist of nanoparticles, through the use of cold, filtered air. The dry fragrance mist is then released through the HVAC ducts to evenly distribute a scent to the desired areas of a space. It’s the safest and cleanest way to diffuse oils. HVAC Scenting: The diffusing of scent through a central heating and cooling system; this method is discreet, ultra-quiet, powerful and delivers consistent scent throughout large spaces. This system is often used in hotels, restaurants, museums, as well as private homes. Smart Home Scenting: With advancements in technology and smartphones, we’re seeing a rise in systems that make it easy to enjoy the effects of aromatherapy at the touch of a button. Control scenting schedule, scent and intensity through a mobile app or even voice commands via Alexa and Google Home! We’re also seeing some brands offer fully integrated systems, equipped with a 3-in-1 air quality monitor, purifier and diffuser. At Aroma360®, we pride ourselves in offering some of the best scenting systems and high-quality essential oil blends on the market. Shop our collection of diffusers and blends today!
SCENT MARKETING 101

Aroma360 Blogs

SCENT MARKETING 101

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Pair Your Wine with the Perfect Scent

Aroma360 Blogs

Pair Your Wine with the Perfect Scent

February 18th is National Drink Wine Day! The list of health benefits that accompanies wine seems to be ever-growing. Recently we’ve learned that wine can not only help reduce the risk of blocked arteries, but it can also improve brain function. Thus, giving people a few more reasons to have their wine and drink it too. The new it trend, however, is pairing your wine with the right essential oil and fragrance to make your wine drinking that much more enjoyable. So many people are raving about diffusing certain scents will enrich the taste of the wine. Here’s a short guide to help you pair your wines this weekend: Full-bodied and oaky red wines like Cabernet Sauvignon, Syrah and Merlot will taste amazing with cedarwood, leather, and fir needle scent notes floating in the air. Try it out with our fragrances My Way and Renegade. Medium and lighter bodied red wines like Pinot Noir will taste best with notes of rose, jasmine, and geranium filling your nose. Have a glass with our Desert Rose, Kiss by A Rose or Endless Love fragrance oils. Next time you have a medium to full-bodied white wine like Chardonnay pair it with caramel lemon scents. Try it out one of these three beautiful lemon infused oils: Beautiful Day, All of Me and Escapade. Medium bodied white wines like Sauvignon Blanc are best complemented by scents with honeydew melon or minty notes. Try our Wake Me Up next time you’re sipping to enhance the taste. Light bodied white wines like Riesling and Moscato tend to pair excellently with fruity scents like sweet orange, tangerine, and pink grapefruit. Our fragrances California Love, Hawaiian Sunset and Dancing Queen would be perfect.
Oil Blends Infused With Rose

Aroma360 Blogs

Oil Blends Infused With Rose

If you love the scent of the Fairmont Hotels and Le Labo's Rose 31, you will go crazy over Aroma360's fragrance - Desert Rose. This scent combines the romance of dark damask rose with rich layers of oud wood. Enticing clove and sweet praline seduce your senses to create a decadent display of lush aromas for a tantalizing sensory experience. Check out Desert Rose and all of the True Romance Collection HERE
From Paris, with love

Aroma360 Blogs

From Paris, with love

Inspired by the alluring aroma of the Hotel Costes®, Aroma360's Midnight in Paris arouses your senses with an aroma that transports you to a romantic scene in a boutique Parisian hotel. A bold, woody accord, tantalizing nutmeg, and passion-filled rose become one while sandalwood and patchouli compliment gentle layers of vanilla and amber.

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